The OGC joined with M For Mobile for
the Location Business Summit USA 2012, held in October in San Jose, California.
150+ senior-level attendees from companies
such as Yahoo, Google, and AT&T were in attendance, as well as innovative
location based services companies such as Sensewhere, Micello, and
PointInside. The agenda provided
practical information about how location can be used to target users
appropriately, tailoring location content to fit the context of what users want
and need. "Location business" involves such things as: