The OGC Business Value Committee (BVC) will directly engage senior managers, commercial, sales and marketing professionals from the OGC membership in activities to identify, organize and promote the business value of OGC standards. These activities include a long-term vision to develop (through case studies and reference implementations) a pervasive value platform for using OGC and complementary standards; as well as defining a business model to address a Standards Value Model, incorporating both costs and benefits. The BVC will also provide a website in which OGC members may quickly and easily find business value data for use in their own domains and presentations.