George Percivall's blog

The Power of Location

“Location targeting is the holy grail for marketers.” This statement was directed to an entire industry at Mobile World Congress by Sir Martin Sorrell, CEO of the world's largest advertising company by revenues. While this may be a revelation of a new reality to some, the geographer reading this might be saying, "Where's Waldo?" The so-called first law of geography from Waldo Tobler is "Everything is related to everything else, but near things are more related than distant things.” This was recently validated by analysis of

Geospatial Technology Trends 2013: Overview of the "Ripe Issues"

All predictions are wrong, some are useful. Predictions of geospatial technology trends have been the topic of recent discussions by the OGC Board of Directors and the OGC Planning Committee. One of my roles as OGC Chief Engineer is to offer a slate of "ripe issues" as a basis of these discussions. This blog provides an overview of the ripe issues developed in March 2013 and explains how they were developed. Future blogs will discuss each

Phase 5 of GEOSS Architecture Implementation Pilot underway

With a successful Kickoff Workshop on 3-4 May, the development of the GEOSS Architecture Implementation Pilot, Phase 5 (AIP-5), has begun. Representatives from the GEO organizations that responded to the AIP-5 Call for Participation (CFP) attended the workshop, which was hosted by UNEP at the International Environment House, Geneva.